Privacy policy
We take your privacy seriously. We only collect information we need, use it for clear purposes and take care to keep it secure. Here’s what that means in practice.
We’re Active Matter Ltd, an independent UK business that creates products, services and experiences for ambitious companies.
Active Matter Ltd (company number 11039807) is responsible for the personal information covered by this policy.
Our registered office is Somerset House, 37 Temple Street, Birmingham, B2 5DP.
You can contact us at hello@activematter.co.
When you get in touch: Your name, email address, company details and anything you choose to tell us about your enquiry or project.
When you apply to work or collaborate with us: Your contact details, experience, CV, portfolio or other information you share.
When we work together: Business contact details, correspondence and information needed to manage our relationship.
When you visit our website: Limited technical information needed to operate and protect the site, alongside aggregated statistics that help us understand how people use it.
To respond to enquiries, explore opportunities to work together, consider applications, deliver our services and run our business.
Under UK data protection law, we rely on legitimate interests in operating our business, taking steps towards a contract where appropriate, fulfilling contracts with individuals, or meeting legal obligations.
We don’t sell your personal information or use it for targeted advertising.
Only the people and organisations needed to run our business and deliver our work. This includes trusted providers of email, website hosting, IT services and document storage, along with professional advisers and specialist collaborators where appropriate.
We expect these organisations to protect your information and use it only for agreed purposes.
Some providers may process information outside the UK. Where this involves a restricted international transfer, we use recognised legal safeguards, including UK adequacy regulations or approved contractual protections. You can contact us for more information about these arrangements.
Our information security management system is certified to ISO/IEC 27001, the internationally recognised standard for managing information security.
This means our approach to identifying risks, protecting information and managing security is independently assessed.
We use appropriate technical and organisational safeguards, control access to information and review our security practices regularly.
We use technology needed to operate and protect our website, and may collect statistics to understand how it is used.
Where cookies or similar technologies require consent, we’ll ask for it. Where statistical technologies qualify for a legal exemption, we’ll explain their use and provide a simple way to object.
We don’t use advertising trackers.
We only keep personal information for as long as we have a good reason to.
General enquiries: Up to two years after our last contact.
Job and collaboration applications: Up to twelve months after a decision, unless we agree to keep your details longer.
Client and business records: For as long as needed to manage our relationship and meet contractual, legal or accounting obligations.
When information is no longer needed, we securely delete or anonymise it, subject to any legal retention requirements.
You have rights over your personal information, including the right to ask for a copy, correct inaccuracies, request deletion, restrict certain uses, object to processing or request a transfer of your information, where those rights apply.
Email hello@activematter.co and we’ll help. We normally respond to rights requests within one calendar month, although the law allows longer in some circumstances.
If you’re unhappy with how we’ve handled your information, you can raise a complaint directly with us. We’ll acknowledge it within 30 days, investigate and explain the outcome.
You can also complain to the Information Commissioner’s Office at ico.org.uk.
We’ll update this page whenever our practices or legal obligations change.
Last updated: 30 October 2026.