Less optimisation. More imagination.

Active Matter creates the products and services that give challenger companies new ways to grow.

hello@activematter.co

Selected work

Some of the growth we’ve built together

ERM

Turning decades of expertise into revenue-generating digital products
Diageo

A direct digital channel, from ten-day prototype to global platform.
McLaren

Defining the ownership experience for McLaren’s move into everyday luxury
Lenovo

A loyalty programme that breaks the mould, generating more than $100m in 6-months
Crawford

Catalysing customer-centric growth with a global insurer

There's more here

What we do

Find where new revenue will come from, design the proposition that wins it, and build what’s needed to make it happen.

  1. Invent Bring a new idea to market We shape the proposition, combining what customers genuinely need with what technology now makes possible, and see it through to launch.
  2. Renew Return an established product to growth We rethink the experience around what people now expect, and hone the positioning so it performs better and wins new customers
  3. Extend Take what you have somewhere new. We turn your existing assets, capabilities and knowledge into challenger propositions that attract a new kind of customer and open new markets.

We’ve spent the last decade building growth with brands across mobility, energy, insurance and consumer products.

Generali

The Matter Method

Inertia's worst nightmare

The companies that’ll win in the AI era will have the deepest understanding of what people need, and the design conviction and obsessive craft to build that understanding into every interaction.

The Matter Method brings customer insight, commercial ambition and technological possibility together to create new products and experiences, grounded in the realities of your business.

Our promise

Within 2-weeks we deliver something tangible to test, challenge and build around.

Start a conversation

Senior, specialist, accountable

Everybody you need, nobody you don’t.

Our senior team spans commercial strategy, experience, product and technology.

When a challenge needs more, we bring in trusted specialists from our Active Network. Always senior talent focused 100% on the work.

Tuned for outcomes

Co-creation, not consulting.

The best work emerges from true partnerships, working alongside your team so the project is shaped together, understood and supported from day one.

Strategy to execution

Every project starts with a clear, ambitious goal. We bring the entrepreneurial tenacity, creativity and commercial judgement needed to make it happen in the real world.

Nothing to sell next

We transfer what we know and help put the right team in place to own, run and evolve the work after we leave, so its value grows without us.

An independent firm betting on creativity and ingenuity to deliver uncommon growth.

Start a conversation

The Workshop
Assay Studios
141 Newhall Street
Birmingham B3 1SF

Collaborate with us

Progress happens when great minds meet. We’re building a network of specialists who bring experience, energy and imagination to every stage of the work. If you could kindly fill out all the fields below, we’ll be in touch when there’s a project that feels like the right fit.

We’d love to hear about your experience and what you do best, what kind of projects you’re drawn to, or how you like to collaborate.

Thank you!

Someone will be in touch soon.

PRIVACY POLICY

This Privacy Policy applies between you, the User of this Website, and Active Matter Ltd, the owner and provider of this Website. Active Matter Ltd takes the privacy of your information very seriously. This Privacy Policy applies to our use of any and all Data collected by us or provided by you in relation to your use of the Website.

Please read this Privacy Policy carefully.

Definitions and Interpretation

  1. In this Privacy Policy, the following definitions are used:
  2. In this Privacy Policy, unless the context requires a different interpretation:
    1. the singular includes the plural and vice versa;
    2. references to sub-clauses, clauses, schedules or appendices are to sub-clauses, clauses, schedules or appendices of this Privacy Policy;
    3. a reference to a person includes firms, companies, government entities, trusts and partnerships;
    4. "including" is understood to mean "including without limitation";
    5. reference to any statutory provision includes any modification or amendment of it;
    6. the headings and sub-headings do not form part of this Privacy Policy.

Scope of this Privacy Policy

  1. This Privacy Policy applies only to the actions of Active Matter Ltd and Users with respect to this Website. It does not extend to any websites that can be accessed from this Website including, but not limited to, any links we may provide to social media websites.
  2. For purposes of the applicable Data Protection Laws, Active Matter Ltd is the "data controller". This means that Active Matter Ltd determines the purposes for which, and the manner in which, your Data is processed.

Data Collected

  1. We may collect the following Data, which includes personal Data, from you:
    1. name;
    2. job title;
    3. contact Information such as email addresses and telephone numbers;

in each case, in accordance with this Privacy Policy.

How We Collect Data

  1. We collect Data in the following ways:
    1. data is given to us by you; and
    2. data is collected automatically.

Data That is Given to Us by You

  1. Active Matter Ltd will collect your Data in a number of ways, for example:
    1. when you contact us through the Website, by telephone, post, e-mail or through any other means;

in each case, in accordance with this Privacy Policy.

Data That is Collected Automatically

  1. To the extent that you access the Website, we will collect your Data automatically, for example:
    1. we automatically collect some information about your visit to the Website. This information is anonymized and helps us to make improvements to Website content and navigation, including the date, times and frequency with which you access the Website and the way you use and interact with its content.

Our Use of Data

  1. Any or all of the above Data may be required by us from time to time in order to provide you with the best possible service and experience when using our Website. Specifically, Data may be used by us for the following reasons:
    1. internal record keeping;

in each case, in accordance with this Privacy Policy.

  1. We may use your Data for the above purposes if we deem it necessary to do so for our legitimate interests. If you are not satisfied with this, you have the right to object in certain circumstances (see the section headed "Your rights" below).

Keeping Data Secure

  1. We will use technical and organisational measures to safeguard your Data, for example, we store your Data on secure servers.
  2. Technical and organisational measures include measures to deal with any suspected data breach. If you suspect any misuse or loss or unauthorised access to your Data, please let us know immediately by contacting us via this e-mail address: removeme@activematter.co.
  3. If you want detailed information from Get Safe Online on how to protect your information and your computers and devices against fraud, identity theft, viruses and many other online problems, please visit www.getsafeonline.org. Get Safe Online is supported by HM Government and leading businesses.

Data Retention

  1. Unless a longer retention period is required or permitted by law, we will only hold your Data on our systems for the period necessary to fulfil the purposes outlined in this Privacy Policy or until you request that the Data be deleted.
  2. Even if we delete your Data, it may persist on backup or archival media for legal, tax or regulatory purposes.

Your Rights

  1. You have the following rights in relation to your Data:
    1. Right to access - the right to request (i) copies of the information we hold about you at any time, or (ii) that we modify, update or delete such information. If we provide you with access to the information we hold about you, we will not charge you for this, unless your request is "manifestly unfounded or excessive." Where we are legally permitted to do so, we may refuse your request. If we refuse your request, we will tell you the reasons why.
    2. Right to correct - the right to have your Data rectified if it is inaccurate or incomplete.
    3. Right to erase - the right to request that we delete or remove your Data from our systems.
    4. Right to restrict our use of your Data - the right to "block" us from using your Data or limit the way in which we can use it.
    5. Right to data portability - the right to request that we move, copy or transfer your Data.
    6. Right to object - the right to object to our use of your Data including where we use it for our legitimate interests.
  2. To make enquiries, exercise any of your rights set out above, or withdraw your consent to the processing of your Data (where consent is our legal basis for processing your Data), please contact us via this e-mail address: removeme@activematter.co.
  3. If you are not satisfied with the way a complaint you make in relation to your Data is handled by us, you may be able to refer your complaint to the relevant data protection authority. For the UK, this is the Information Commissioner's Office (ICO). The ICO's contact details can be found on their website at https://ico.org.uk/.
  4. It is important that the Data we hold about you is accurate and current. Please keep us informed if your Data changes during the period for which we hold it.

Links to Other Websites

  1. This Website may, from time to time, provide links to other websites. We have no control over such websites and are not responsible for the content of these websites. This Privacy Policy does not extend to your use of such websites. You are advised to read the Privacy Policy or statement of other websites prior to using them.

Changes of Business Ownership and Control

  1. Active Matter Ltd may, from time to time, expand or reduce our business and this may involve the sale and/or the transfer of control of all or part of Active Matter Ltd. Data provided by Users will, where it is relevant to any part of our business so transferred, be transferred along with that part and the new owner or newly controlling party will, under the terms of this Privacy Policy, be permitted to use the Data for the purposes for which it was originally supplied to us.
  2. We may also disclose Data to a prospective purchaser of our business or any part of it.
  3. In the above instances, we will take steps with the aim of ensuring your privacy is protected.

General

  1. You may not transfer any of your rights under this Privacy Policy to any other person. We may transfer our rights under this Privacy Policy where we reasonably believe your rights will not be affected.
  2. If any court or competent authority finds that any provision of this Privacy Policy (or part of any provision) is invalid, illegal or unenforceable, that provision or part-provision will, to the extent required, be deemed to be deleted, and the validity and enforceability of the other provisions of this Privacy Policy will not be affected.
  3. Unless otherwise agreed, no delay, act or omission by a party in exercising any right or remedy will be deemed a waiver of that, or any other, right or remedy.
  4. This Agreement will be governed by and interpreted according to the law of England and Wales. All disputes arising under the Agreement will be subject to the exclusive jurisdiction of the English and Welsh courts.

Changes to This Privacy Policy

  1. Active Matter Ltd reserves the right to change this Privacy Policy as we may deem necessary from time to time or as may be required by law. Any changes will be immediately posted on the Website and you are deemed to have accepted the terms of the Privacy Policy on your first use of the Website following the alterations.         You may contact Active Matter Ltd by email at removeme@activematter.co.